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This is an extension of the retail concept that began with Bode's New York flagship, amped up for ritzy Uehara

Whether adding meaningful embroidery, opting for mix-and-match separates, or incorporating cultural elements, custom touches are making each dress truly unique

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I thought, Ill screen it for the girls, and theyll love it. And it was the most unhinged experience of my life. She called it the funnest Wednesday night Ive ever had in my life and the craziest night ever. The screening itself, just to put it into context, its like 20 women were frothing at the mouth, she said